We make technology work for people, not the other way around.
The Work Smarter Company helps small and mid-sized businesses adopt AI and automation, from training your team to building custom solutions that deliver measurable results.
Born from Frustration. Built for Results.
Business leaders know they could be running smarter, but every attempt to fix operations seems to add complexity. New tools. More manual steps. No clear ROI.
Colin Cox and Tony Lam created The Work Smarter Company to change that. After decades in leadership, technology, and consulting, they saw a simple truth: what most companies need isn't more software, it's better systems and guidance they can actually trust.
Their mission is to translate automation and AI into clear, measurable business outcomes so teams can scale calmly and confidently.
Founders
Colin Cox
Co-Founder & Sales Lead
Colin has over 25 years of leadership experience, including roles at EA, Rackspace, and Activision. Since 2017, he has advised CEOs and executives on leadership, operations, strategy, and organizational growth through Cox Consulting. He co-founded The Work Smarter Company to help businesses harness AI and automation for practical, measurable results.
LinkedIn
Tony Lam
Co-Founder & Technical Lead
Tony has over 20 years of experience spanning venture capital, technology, and operations. His career includes roles at Microsoft and EA, and he has served as a venture capitalist investing in high-growth technology companies. He has led organizations as CEO, COO, and CFO, bringing a unique combination of technical expertise and business acumen. Tony co-founded The Work Smarter Company to build AI and automation systems that deliver measurable financial impact.
LinkedIn