About Us
We've run companies. Now we help yours adopt AI.
The Work Smarter Company helps business leaders adopt AI with clarity, confidence, and measurable ROI. From training to managed AI services, we deliver results, not slide decks.
30 minutes. We will map where AI can save you time. No pitch deck.
Our Story
Born from Frustration. Built for Results.
Business leaders know AI matters, but every attempt to adopt it seems to add complexity. New tools. Expensive hires that don't work out. Strategy decks that collect dust.
Colin Cox and Tony Lam created The Work Smarter Company to change that. Colin spent over a decade as an operator and COO, including running Activision's Demonware studio, before eight years coaching CEOs and leadership teams. He is a member of the Alan Weiss Million Dollar Consulting Hall of Fame. Tony is a computer scientist who served as a COO at Electronic Arts, Director of Operations at Microsoft Game Studios, and a venture capital investor at Vanedge Capital.
After decades in leadership, technology, and consulting, they saw a simple truth: what most companies need isn't more software. It's a partner who understands their business and can deliver AI results they can measure.
That's why we built WorkSmart AI: a managed service that acts as your AI department, delivering measurable outcomes every month.
Leadership
Who you'll work with.
Colin Cox
Co-Founder
Colin spent over a decade as an operator and COO, including running Activision's Demonware studio, with earlier roles at Electronic Arts and Rackspace. He then spent eight years coaching CEOs and leadership teams. He is a member of the Alan Weiss Million Dollar Consulting Hall of Fame.
He leads every training engagement and client relationship personally. If you book a call, you're talking to Colin.
LinkedIn
Tony Lam
Co-Founder
Tony is a computer scientist with a BSc in Computer Science and an MBA. He served as COO of a 300-person business unit at Electronic Arts, Director of Operations at Microsoft Game Studios in Vancouver, and a venture capital investor at Vanedge Capital.
He leads technical delivery at WSC, building the AI systems and automations that drive client results. Tony architects every WorkSmart AI engagement.
LinkedInIn Their Words
It started with a simple coaching call and has evolved into an essential extension of our team. Colin took the time to understand my business and the people in it, is generous with his ideas, and is always available. Now he's using his expertise in technology to help us integrate AI tools for proposal writing, report generation, and more. Colin, and Work Smarter, have made my business better.
Catherine Runnals
President, Brandlive
We take a handful of new clients each quarter. Let's talk before the next one fills.
We're a boutique firm. Colin and Tony lead every engagement personally, which means we take on a limited number of clients each quarter.
30 minutes. We will map where AI can save you time. No pitch deck.
Or download the CEO’s AI Playbook