We've run companies. Now we help yours adopt AI.
The Work Smarter Company helps business leaders adopt AI with clarity, confidence, and measurable ROI. From training to managed AI services, we deliver results, not slide decks.
Book an Introductory CallOur Story
Born from Frustration. Built for Results.
Business leaders know AI matters, but every attempt to adopt it seems to add complexity. New tools. Expensive hires that don't work out. Strategy decks that collect dust.
Colin Cox and Tony Lam created The Work Smarter Company to change that. After decades in leadership, technology, and consulting, they saw a simple truth: what most companies need isn't more software. It's a partner who understands their business and can deliver AI results they can measure.
That's why we built WorkSmart AI: a managed service that acts as your AI department, delivering measurable outcomes every month.
Leadership
Who you'll work with.
Colin Cox
Co-Founder
Colin has advised 50+ CEOs and leadership teams on AI adoption, operations, and growth strategy. Before founding WSC, he held senior leadership roles at EA, Rackspace, and Activision, and spent 8 years as a leadership consultant through Cox Consulting.
He leads every training engagement and client relationship personally. If you book a call, you're talking to Colin.
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Tony Lam
Co-Founder
Tony brings 20+ years spanning venture capital, technology, and operations. His career includes Microsoft and EA, plus experience as a VC investing in high-growth technology companies. He has led organizations as CEO, COO, and CFO.
He leads technical delivery at WSC, building the AI systems and automations that drive client results. Tony architects every WorkSmart AI engagement.
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Ready to Make AI Work for Your Business?
We're a boutique firm. Colin and Tony lead every engagement personally, which means we take on a limited number of clients each quarter.